Director of Growth Marketing

The Road To Seven, a coaching and training company for ambitious women entrepreneurs led by renown business growth specialist Shelagh Cummins, is seeking a Growth Marketing Director to take our programs to the next level and beyond.

We are a small team with big dreams. 

Our mission: To be the global leader in educating, coaching and financing women entrepreneurs to build companies that provide freedom and fulfilment. 

Your mission: Drive revenue via program growth using bold, consistent marketing strategies and enrollment events, as well as continually improve our member retention rates.

This position can be part-time to full-time — we are open for discussion. This position is for an individual who is ready to dedicate themselves fully to the organization – we are not hiring an agency, or someone who is growing a business on the side.

We want all of you!

Key responsibilities include:

• Strategize and execute creative marketing initiatives — online and offline — to drive revenue and engagement for our programs… from start to finish

• Attract qualified leads for our sales team, supporting their efforts

• Develop and manage annual and quarterly marketing plans

• Create and oversee our editorial calendar and social media in conjunction with our content producer

• Ensure our brand voice and standards are represented across all of our marketing platforms including website, Instagram, LinkedIn, podcast, print collateral, etc.

• Actively seek out press opportunities; write and issue press releases and respond to inquiries

• Actively seek out and secure speaking engagements 

• Nurture relations with our members via creative methods of connection and appreciation

Qualifications:

• At least 3 years’ hands-on experience in a marketing director or marketing management role for an entrepreneurial-style organization successfully utilizing direct marketing methods.

• Comfortable both directing/managing a small team **as well as implementing strategies yourself** (we need high level thinking plus that ‘roll up your sleeves’ gusto)

• Prior success in working with digital marketing and sales campaigns (online and offline)

• Portfolio of prior marketing materials created a plus

• Proven live event enrollment experience a plus

• Strong organizational, time management, and communication skills

• Proven leadership, problem solving, and critical thinking skills

• Proficient in Mac and Google apps and comfortable mastering new marketing and project apps/software as needed

• Ability to work both independently AND with a local/virtual team while meeting strict deadlines

Note!

This is a remote position – preference given to someone with availability between 9am and 5pmEST Monday through Friday.

• Occasional travel to company events will be required.

To apply, please send an email introduction and resume attachment to shelagh@shelaghcummins.com with the subject line ‘Growth Marketing Director Position’.