Accessing Capital for Product Businesses
Nita Tandon started her company for what she calls a selfish reason.
She left her career in biopharma after the birth of her child, the same year Canada issued a ban on BPA in baby bottles.
As a pharmaceutical scientist, she was well aware of the dangers posed by BPA and other chemicals, and wanted sleek, non-toxic food containers for her family.
Despite her efforts, she couldn’t find any that she loved.
“If I couldn’t find the products I wanted, I decided I was going to create them,” Nita explains. “No company was going to take me seriously, so I said ‘why don’t I just register a company name, and let me see if I can make these containers for myself?’”
The next thing she knew, she had two products under her belt.
She signed up for a booth at the Baby Time trade show shortly afterward. When another woman urged her to apply for the start-up award at the show, Nita did so, intending only to get a few more eyes on her products.
To her surprise, she won!
Since then, she’s secured financing through SheEO, developed more products, and found her way into 100 retail stores across Canada — what an incredible journey!
In this episode of the Road to Seven podcast, you’ll discover:
How Nita took her containers from concept to award-winning product — and the challenges she faced
Why women lag behind men when it comes to high-risk, high-reward business moves
How Nita sought out access to capital — and why it may be easier than you think
About Nita Tandon
In 2009, Nita Tandon stepped away from a pharmaceutical science career to become a mom. That same year, Health Canada issued a ban on BPA in baby bottles. Unable to find attractive, non-toxic food containers that were easy to clean and store, Nita launched her DALCINI™ Stainless brand in 2015.
Highlights:
03:24 Meet Nita Tandon
06:54 Women & risk-taking
08:56 The DALCINI story & BPA
13:53 Stainless steel & Indian culture
16:15 From concept to physical product
21:28 Gender in business
23:00 SheEO & getting into retail stores
30:00 What’s next
31:17 Final tip
Links:
Nita Tandon
https://dalcinistainless.com
SheEO
https://sheeo.world
To work with me and make your next power move, visit:
https://theroadtoseven.com
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