Building A Healthy Snack Empire
“We kind of broke a lot of the rules.”
- Suzie Yorke
Suzie Yorke is on a mission to bring healthy fats back.
In this episode, Suzie guides us through her step-by-step journey from coming up with an initial high-fat snack bar concept to having a full line of products on the shelves — including practical, actionable tips on how to secure distribution in Canada!
An eleven-time Ironman competitor, Suzie spent years on a low-fat diet — only to hit a wall in her mid-40s. After reading Nina Teicholz’s Big Fat Surprise, she shifted to a high-fat, low-carb diet, and felt better right away.
Unable to find convenient, good-fat snacks and seeing an opportunity to help others through food, Suzie launched Love Good Fats, a company that produces high-fat, low-carb, and low-sugar products.
In this episode of the Road to Seven podcast, you’ll discover:
How Suzie grew her company from one delicious, high-fat bar to a full product suite
The start-up struggles Suzie faced — and how she worked through them
How she decided when to get funding — and what the money did for her business
About Suzie Yorke
Suzie Yorke’s company Love Good Fats produces high-fat, low-carb, and low-sugar products, and is one of the fastest-growing bar brands in North America. Suzie has been recognized several times since launching Love Good Fats, including the 2019 Mompreneur Start Up Award, 2019 WXN Top 100 BMO Entrepreneur Award, and 2020 RBC Canadian Women Entrepreneur Awards Ones to Watch Award.
Highlights:
02:37 Meet Suzie Yorke
03:56 Diet epiphany
07:58 Getting the first bar on the shelves
11:46 Start-up costs & struggles
14:20 First hires
15:27 Funding & networking
18:17 Production setbacks
19:56 Early successes
24:04 Dealing with naysayers
29:53 Product line
32:15 COVID-19
35:50 Biggest lessons
37:37 What’s next?
Links:
Suzie Yorke
Instagram: @lovegoodfats, @suzie.lovegoodfats
The Business Accelerator
https://www.theroadtoseven.com/the-business-accelerator-live
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