Rapid Customer Assessment for Relationship Success with Emily Chung
“Everything that I can do to build rapport is beneficial for me, so we don’t have a miscommunication.”
- Emily Chung
When you have a limited amount of time with a customer, you must be able to share information efficiently. My guest for this episode has a secret weapon that helps her do exactly that — and she’s happy to share!
Emily Chung is a licenced Automotive Service Technician and the owner of AutoNiche, a family-friendly auto repair shop that offers a less intimidating auto repair experience, with non-judgmental and empowering service from reputable mechanics.
(You may remember Emily from a past episode, where we talked about her experiences in the male-dominated automotive industry and the power of building a values-driven business!).
In this episode, we dive into the amazing tool that Emily uses within her business to help her to communicate with her customers more effectively!
You’ll discover:
The benefits of building rapport — and the personality profile that helps build it quickly
How the AutoNiche is able to offer a consistent communication style adapted to each customer
How to write copy that appeals to all members of your audience
About Guest: Emily Chung owns and operates AutoNiche, an auto repair shop in Markham. She is a licensed Automotive Service Technician and teaches in the Automotive Business School of Canada at Georgian College while completing her Executive MBA. She serves on the Board of Directors for the Automotive Aftermarket Retailers of Ontario and is a proud mom of two teen boys.
Highlights:
00:53 Intro
01:42 Meet Emily Chung
04:08 Why build rapport?
07:01 DISC profile
10:58 How it works
15:41 Opposite types
16:25 Communicating through copy
17:49 Closing the deal
20:24 Why DISC?
22:24 Authenticity
24:45 Communicating with kids
26:18 High-stakes conversations
Links:
Emily Chung
https://www.facebook.com/AutoNiche
Twitter: @autonicheinc
Instagram: @autonicheinc
Personality Types Quadrant Sheet
Download the Personality Types Quadrant Sheet
Road to Seven Podcast - Niching Down In The Auto Industry with Emily Chung
https://player.fm/series/the-road-to-seven/niching-down-in-the-auto-industry-with-emily-chung
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https://theroadtoseven.com
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