How a Community Pivots Your Business
Hailey Verity has made multiple enormously successful entrepreneurial pivots. Her secret? A knack for tapping into the needs of her community and developing solutions that resonate.
Hailey left her job as a classroom teacher after the premature birth of her son. Through speaking with parents on the playground, she discovered a need for a half-day kindergarten enrichment program in the area.
Hailey launched a kindergarten enrichment program out of her home — her first entrepreneurial venture. Her only marketing effort was an email sent to a handful of other parents in the community.
She was booked solid within just three days.
Years later, after learning that her area was transitioning to full-day kindergarten, Hailey signed with a direct sales company. Rather than using the pushy hard sell, she sold in alignment with her values — becoming a top seller!
Hailey realized that many women her age struggled to feel good about themselves and their clothes. She wanted to help them express themselves through their style and coach them through that transition — which led to her third pivot to stylist and coach.
Hailey has learned so much during this journey and she’s sharing her story in this episode of The Road to Seven!
Listen now to discover:
How Hailey built a business that was an instant success — without a website or social media!
The biggest challenges (and successes!) that Hailey faced throughout her multiple pivots
The importance of setting healthy boundaries to maintain balance in your life
About Hailey Verity
Hailey Verity is a Toronto-based certified coach and personal stylist, providing women with wardrobe solutions (and coaching) that supports them as they regain their confidence, level up their style, and feel good from the inside out.
Highlights:
03:30 Meet Hailey Verity
04:24 Pivot to program
06:25 Making the offer
07:40 Selling via connections
08:49 Setting the price
10:12 Setting boundaries
11:15 Pivot to sales
14:41 Pivot to styling
15:46 Challenges & successes
19:01 Life changes
Links:
Hailey Verity
Instagram: @hailey_verity
To work with me and make your next power move, visit:
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