Trusting Your Instincts in Entrepreneurship with Maria Plummer

"Get out of your office. Go out and talk to people, talk to as many people as you can. Get as much feedback as you can. That's gold."

  • Maria Plummer

In this inspiring episode of The Road to Seven, Shelagh Cummins speaks with Maria Plummer, an oncology nurse turned entrepreneur, who created Yewtwist, a medical device aimed at transforming IV procedures by making them safer and more efficient. Maria shares her journey from identifying a critical need in her field to developing a viable solution, emphasizing the importance of mentorship, community support, and trusting one's instincts. From ideation to product development and beyond, Maria’s journey reveals the value of perseverance, listening to customer feedback, and creating a product that addresses real challenges in healthcare.

Join us as we dive into Maria’s entrepreneurial story and learn valuable lessons on growth, resilience, and the impact of creating solutions that truly make a difference.

Key Takeaways:

  1. Trust Your Instincts: Believing in yourself and trusting your ideas is essential when building a business.

  2. Seek Customer Feedback: Listening to feedback is invaluable for developing a product that genuinely meets customer needs.

  3. Find Capital Options: Accessing capital can be challenging, but there are grants, loans, and accelerators available for entrepreneurs.

  4. Build a Strong Team: Delegating tasks and surrounding yourself with supportive people are essential for long-term growth.

  5. Embrace the Journey: Success doesn't happen overnight—be patient, keep learning, and stay dedicated.

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