Are You Shying Away From Promoting Your Offers?
“Your business is not about you.”
- Shelagh Cummins
Have you been hiding away when you should have been showing up, speaking out, and selling your offers? If you’ve been hoping that your offers will sell themselves, then you definitely want to listen to this episode!
It’s no secret that many entrepreneurs consider sales to be their least favourite part of running their business — and often their weakest skill. “Selling” can conjure up the image of a sleazy, pushy salesman, but letting others know about the incredible transformation that your offer can provide is actually a service.
Think about it: if you see someone struggling and you know that your offer could help them thrive, then aren't you doing them a disservice by not sharing it?
You should be selling your program wherever you are, whenever you can, whether you’re on Facebook, Pinterest, Twitter, email, LinkedIn, or bumping elbows at a conference or networking event. Press play to discover a powerful way to reframe the act of selling — and what you must understand about the word “no”!
In this episode of the Road to Seven podcast, you’ll learn:
Why building your marketing around avoiding a “no” prevents you from truly serving your audience
Why it can actually be a GOOD thing to lose newsletter subscribers through selling to your list
A great rule-of-thumb when it comes to including your products in your content
Highlights:
01:02 Intro
03:23 Your business is bigger than YOU
04:54 Selling to your mailing list
06:09 Content creation
07:23 Spread the word everywhere
09:16 Speaker example
11:34 My program example
12:39 Recap
15:43 Feelings aren’t permanent
Links:
To work with me and make your next power move, visit:
https://theroadtoseven.com
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