When Life Gives You Lemons, Burn It To The Ground and Rebuild
“We were committed to making a great living doing what we love, as women and as proud moms… don’t underestimate us. We’re killers, even from our kitchens!”
- Erica Ehm
Ever wondered what’s it like to live nine lives? Erica Ehm is an entrepreneur, interviewer, author, playwright, awarding-winning songwriter, sought-after speaker… and an absolute trailblazer when it comes to content marketing and social media. If you’re musically-minded, you may know Erica as one of the original MuchMusic VJs and host of the Reinvention of the VJ podcast.
As the CIO of digital marketing agency Ehm & Co, she currently helps connect brands with moms, but knowing Erica, this is far from the final chapter of her entrepreneurial story!
Before Erica found success in each of the areas she’s ventured into, she first had to make her mistakes, both big and small, and learn valuable lessons in turn. In this episode, we explore the challenges that she faced along the way and how she has been able to successfully reinvent herself, time after time.
In this episode of the Road to Seven podcast, you’ll discover:
How a request from a would-be advertiser led Erica to launch an entirely new venture
The worst business decision Erica has EVER made — and how she recovered
When she knew that it was time to sell her business
About Guest: Erica Ehm is Chief Innovation Officer of Ehm & Co, an award-winning digital marketing agency that helps brands connect with moms, as well as Publisher of YMC.ca, a platform created for moms by moms. Her collaboration with health researchers earned her a Governor General’s Innovation Award nomination.
Highlights:
00:01 Intro
01:35 Meet Erica Ehm
03:04 Yummy Mummy Club
07:38 Ehm & Co
08:29 Building a team & vision
12:09 Business finances & big mistake
18:41 Red flags & credentials
21:18 Feminine leadership
26:20 Business loan
28:24 Time to sell
32:28 What she knows now
34:16 What’s next
Links:
Erica Ehm
https://www.facebook.com/EricaEhmIsHere
Twitter: @EricaEhm
Instagram: @EricaEhm
To work with me and make your next power move, visit:
https://theroadtoseven.com
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