Micro v. Macro Pricing
“When it comes to your business, your cash flow is Queen.”
- Shelagh Cummins
I have a question for you: do you know how to price your goods and services so that you’re in a position to scale your company effectively?
If you said no, don’t worry. You aren’t alone! Many entrepreneurs struggle when it comes to figuring out how to best price their offers — especially during the start-up stage. But ensuring that you have adequate cash flow is absolutely crucial to being able to grow and scale your business!
A company that lacks cash flow is going to find themselves in big trouble, sooner rather than later!
If you’re seeking the recipe for entrepreneurial success, you’re going to need three major ingredients: time, energy, and money.
This episode of The Road to Seven is all about ensuring that you have plenty of that final ingredient!
Tune in to learn about variable v. fixed costs, contribution margins, sunk costs, and leverage points — what they are and what they mean for your business!
In this episode of the Road to Seven podcast, you’ll discover:
The differences between micro pricing and macro pricing — and what to keep in mind when determining your costs
Why package creation is so vital to moving along the path to growth
How your money mindset influences your approach to pricing
Highlights:
00:01 Intro
01:22 Why I love pricing
01:50 Micro v macro pricing
03:44 Package creation + money mindset
04:49 Variable v. fixed costs
06:40 Contribution margins
08:20 Sunk costs & leverage points
09:30 Working with your profits
10:48 Your minimum rate
12:28 Reach out!
Links:
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