Purpose Driven Brick and Mortar Business Growth with Kate Pepler

“Nothing is going to be perfect… You’re always going to be learning and adapting and growing. Just go for it and just do it!”

- Kate Pepler

Kate Pepler turned her passions for ocean sustainability, environmental education, waste reduction, and community into one eco-friendly and thriving business venture!

A Toronto native who moved to Halifax, Kate found it difficult to reduce the amount of waste in her life in her new city. This discovery combined with concern over the health of the planet inspired her to create The Tare Shop, a package-free bulk store and cafe.

Kate is so community-focused that she began building hers before The Tare Shop’s first location even opened, using the brand’s Instagram to share the construction process and gather market research from its followers. Now, The Tare Shop’s customers determine its inventory, as Kate uses their feedback to plan her purchasing!

In this conversation, we discuss Kate’s funding, first hires, biggest lessons, and how she handled the Covid shift.

In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you’ll discover:‌ ‌

  • How Kate dealt with the overwhelm of The Tare Shop’s immediate success (while still working full-time at her former job)!

  • What she learned from opening her first location — and what she did differently the second time around

  • How she created buzz for The Tare Shop through speaking engagements

About Kate Pepler: Kate Pepler is the founder and owner of The Tare Shop, a package-free bulk store and coffee shop with two locations in Nova Scotia, which she established in 2018. She graduated from Dalhousie University with a BA in sustainability, environmental science, and a minor in marine biology.

  

Highlights:‌ ‌

00:01  Intro

02:39  Meet Kate Pepler

04:26  Launching The Tare Shop

05:54  Funding 

09:31  Dealing with overwhelm

11:28  First hires

13:43  Creating buzz

16:23  Opening a second shop

17:51  Covid shift

20:55  Biggest lessons

22:34  What she knows now

23:05  What’s next?

 ‌

Links:‌

Kate Pepler

https://thetareshop.com 

https://www.facebook.com/thetareshop 

Twitter: @katepepler 

Instagram: @thetareshop 

To work with me and make your next power move, visit:

TheRoadtoSeven.com

   ‌

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