Purpose Driven Brick and Mortar Business Growth with Kate Pepler
“Nothing is going to be perfect… You’re always going to be learning and adapting and growing. Just go for it and just do it!”
- Kate Pepler
Kate Pepler turned her passions for ocean sustainability, environmental education, waste reduction, and community into one eco-friendly and thriving business venture!
A Toronto native who moved to Halifax, Kate found it difficult to reduce the amount of waste in her life in her new city. This discovery combined with concern over the health of the planet inspired her to create The Tare Shop, a package-free bulk store and cafe.
Kate is so community-focused that she began building hers before The Tare Shop’s first location even opened, using the brand’s Instagram to share the construction process and gather market research from its followers. Now, The Tare Shop’s customers determine its inventory, as Kate uses their feedback to plan her purchasing!
In this conversation, we discuss Kate’s funding, first hires, biggest lessons, and how she handled the Covid shift.
In this episode of the Road to Seven podcast, you’ll discover:
How Kate dealt with the overwhelm of The Tare Shop’s immediate success (while still working full-time at her former job)!
What she learned from opening her first location — and what she did differently the second time around
How she created buzz for The Tare Shop through speaking engagements
About Kate Pepler: Kate Pepler is the founder and owner of The Tare Shop, a package-free bulk store and coffee shop with two locations in Nova Scotia, which she established in 2018. She graduated from Dalhousie University with a BA in sustainability, environmental science, and a minor in marine biology.
Highlights:
00:01 Intro
02:39 Meet Kate Pepler
04:26 Launching The Tare Shop
05:54 Funding
09:31 Dealing with overwhelm
11:28 First hires
13:43 Creating buzz
16:23 Opening a second shop
17:51 Covid shift
20:55 Biggest lessons
22:34 What she knows now
23:05 What’s next?
Links:
Kate Pepler
https://www.facebook.com/thetareshop
Twitter: @katepepler
Instagram: @thetareshop
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