Making Strategic Decisions To Grow Your Agency with Rachel DiMartino
“I realized that I didn’t want to be the only person in my business. I recognized that I wanted my company to be bigger than me.”
- Rachel DiMartino
Solopreneurship can only take you so far. So, how do you build out your unique talent into a successful and profitable agency?
Rachel DiMartino is the founder of Geek Unicorn, a women-led company that helps other female entrepreneurs create more impact and show up more professionally online.
In this episode, you’ll learn how Rachel grew her brand from a one-woman shop into a thriving agency that creates real, lasting transformations for their clients — from adopting an inclusive, equity-promoting hiring strategy to overcoming mindset issues!
I absolutely loved talking to Rachel about the strategies she used to scale her business and earn the loyalty of her audience. Tune in now for her fabulously geeky insights!
In this episode of the Road to Seven podcast, you’ll discover:
How Rachel leveraged online entrepreneurs’ groups and became their go-to web consultant
The mindset challenges that Rachel faced when moving into an agency model
What sets Rachel’s hiring strategy apart — and why it’s so important
About Rachel DiMartino: Rachel DiMartino is the founder of Geek Unicorn, a women-led company in Canada on a mission to make other women-led businesses stand out online like a Unicorn in a field of horses by upleveling their brand, website, and online presence. When she's not creating magic for other women, you can find Rachel digging for fossils on the beach, chowing down on the best burgers for her burger blog, or snuggled up rewatching her favorite Star Trek episodes.
Highlights:
01:01 Intro
01:59 Meet Rachel DiMartino
03:53 Why Geek Unicorn?
06:03 Rachel’s journey
08:18 The first client
09:07 Leveraging groups
10:56 The first hire
12:39 Why start Geek Unicorn?
14:11 Bro culture & inequity gaps
16:22 Biggest challenges
19:26 Mindset
21:18 Laundry story
22:57 What she wishes she knew
26:16 What’s next?
Links:
Rachel DiMartino
Instagram: https://www.instagram.com/geek__unicorn
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