Sticking To Your Vision For Success with Nathalie Butterfield
“I think there’s something to be said for doing one thing… and doing it really well.”
- Nathalie Butterfield
If you’re looking for a way to skyrocket your sales past 7 figures in your product-based business, then this is the episode for you!
My guest is Nathalie Butterfield, co-founder of the ‘feel good,’ eco-friendly, Toronto-based bag company Fluf. A former lawyer, Nathalie traded in court cases for pillowcases in 2005, when she co-founded a high-end pillow boutique, eventually shifting the focus of the business to reusable lunch bags and backpacks.
Fluf was born in a retail store, but found its footing in wholesale and e-commerce. Since its humble beginnings, Fluf has grown to become a multiple-7-figure company!
In this conversation, Nathalie shares the challenges that she faced in growing her start-up, how she finds and vets warehouses and factories, and how she perseveres when things get hard.
In this episode of the Road to Seven podcast, you’ll discover:
How Nathalie and her partner used strong PR to get the word out about their niche product
How Fluf made the leap from retail to wholesale
Their ingenious solution for saving on international shipping and duty costs
About Nathalie Butterfield: Nathalie Butterfield is the co-founder of Fluf, creator of organic cotton, machine-washable, sustainable, 'feel good' bags. Nathalie and co-founder Terra Kushner founded Fluf in 2005, originally as a pillow boutique. While selling pillows exclusively, they also carved out a mission to make them sustainably — which led them down the path of designing and printing their own fabrics, and then creating reusable bags and lunch bags.
Highlights:
00:01 Intro
02:16 Meet Nathalie Butterfield
05:36 Jumping into retail
06:49 Spreading the word
07:47 Dealing with naysayers
09:38 Big challenges
13:23 Transitioning to wholesale
15:45 Selling internationally
17:41 Finding warehouses & factories
22:03 How to keep going
27:00 What Nathalie knows now
28:21 What’s next?
Links:
Nathalie Butterfield
Instagram: @flufbags
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