The Problem With Pushing To 7 Figures
“The top line is absolutely important. But even more important is the bottom line in your business.”
- Shelagh Cummins
Is one of your goals this quarter or year to reach a new revenue goal? Then you’ll definitely want to press play! In this episode, I debunk some of the myths surrounding the importance of hitting that magic million in sales.
One myth is that crossing that seven-figure sales milestone is a sign that you’re running a strong, successful business. But that impressive top line doesn’t necessarily indicate a healthy bottom line!
While this podcast may be called The Road to Seven, not every business owner needs — or even wants — to hit the seven figure revenue mark. A six-figure business can absolutely be more profitable than a seven-figure business, once all costs and expenses have been calculated. In the most extreme cases, chasing the goal of seven figures can actually harm your business!
I’ll be busting this myth and more in this episode, so if you’ve got money on your mind this year, you’ll want to tune in and take some notes.
And whether your goal is to run a six-figure or a seven-figure business, the Road to Seven’s 9 Essential Profit Levers training is a vital tool to help you determine which levers you should be pulling right now! See the link below to access this free training!
In this episode of the Road to Seven podcast, you’ll discover:
The most important numbers you should use to measure your effectiveness and profitability
How and where to allocate the profits in your company
How to achieve healthy growth that doesn’t burn out your team, quality, or fulfillment
Highlights:
01:18 9 Essential Profit Levers
02:52 Revenue v. profit
04:56 Hidden stories behind launches
05:53 Where to put your profit
07:10 Watch your team’s capacity
08:56 Good growth & SOPs
10:25 Savings
11:37 The bigger picture
Links:
9 Essential Profit Levers
https://cummins.kartra.com/page/R27Blueprint
To work with me and make your next power move, visit:
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